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How small businesses association can offer additional value

Small business associations can be a valuable resource for local business owners. There are over 100,000 small business associations in the United States, representing a diverse range of industries and regions. Over 65% of small businesses in the United States are members of a small business association. These organizations are a must for any small business owner. Whether it's through access to resources, advocacy, or networking opportunities, these organizations are critical to the health and growth of America's small businesses.

Below are a few of their common benefits:

  • Membership Benefits: A study by NSBA found that the most popular benefits of small business association membership include access to health insurance, legal advice, and business training.


  • Impact on Small Businesses: The Small Business Administration (SBA) states that small business associations can have a significant impact on the success of small businesses, with members reporting higher levels of revenue and job creation compared to non-members.


  • Political Advocacy: Small business associations are also active in political advocacy, working to shape policies and regulations that impact small businesses. In recent years, small business associations have been vocal in their support of tax cuts, regulatory reform, and other initiatives that support the growth and success of small businesses.

In addition, these organizations can offer a range of benefits, including expert guest speakers, access to government incentives, and networking opportunities. Let’s explore these benefits in greater detail and discuss why small business associations can play a crucial role in supporting the success of local businesses.

Expert Guest Speakers

One of the key benefits of small business associations is the opportunity for local business owners to hear from experts in their field. These experts can cover a wide range of topics, from marketing and sales strategies to productivity and process optimization topics. The presence of expert guest speakers can provide valuable insights and inspiration for local business owners, helping them to grow and succeed. Periodic seminars and webinars are a great way to keep businesses up to date on the latest trends and opportunities available to their members. Just be sure to schedule speakers with the right credentials. These include industry experience, certification, and education.

Access to Government Incentives

Another major benefit of small business associations is the support they offer in accessing government incentives. These incentives can include tax credits and government grants. These funds are provided in most states to train staff at little or no cost to the business owner, no matter the size of the business. Small business associations can provide information and practical access to these programs and help local business owners navigate the selection and application process. By taking advantage of these incentives, business owners can reduce their costs and increase their chances of success. It is important that associations offer practical access to these programs. Organizations that have access to these programs and extend the benefits to business owners or employees can often guide the association leaders and its members.

Networking Opportunities

In addition to expert guest speakers and access to government incentives, small business associations also provide valuable networking opportunities. Through these organizations, local business owners can connect with their peers and build relationships with others in their industry. Networking can provide valuable insights, help business owners find new customers, and create opportunities for collaboration and growth. These networking opportunities can occur physically and online. Creating additional networking opportunities can be as simple as establishing a Meetup group that connects regularly.

In conclusion, small business associations can play a crucial role in supporting local business owners. Whether it's through expert guest speakers, access to government incentives, networking opportunities, or representation and advocacy, these organizations can provide valuable support and resources to help business owners succeed. If you're a local business owner, consider joining a small business association in your area to take advantage of these benefits.

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