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Scrum@Scale Framework: Strategic Vision

A compelling vision attracts both customers and great employees. Therefore, formulate a Strategic Vision to be communicated, both externally and internally, with the goals of:

• clearly aligning the entire organization along a shared path forward

• compellingly articulating why the organization and its products exist

• describing what the organization will do to leverage key assets in support of it

• being able to respond to rapidly changing market conditions